My tweeting is, and has to be, quick, dirty and real. …Twitter gives you an amplifier for your voice (albeit not necessarily an audience if you are tedious, and let’s face it: lots of people are). It cuts out the middleman (I don’t need you to interpret and translate my life and my work for other people – sorry journalists but I’m a shepherd not an idiot). It lets you find your niche (and that niche can be massive). It lets you sell things (we sell sheep, wool and visits to our farm on Twitter).